I’ve found that what nurturing means to many people is just the ability to automate the drip, drip, drip touch process. They seem to get so excited at the very power of automated nurturing, that whether in horticulture or sales-lead cultivation, they rapidly migrate to the ‘some good, more must be better’ philosophy and what began as  gentle drip-irrigation sours into drip-irritation to the intended. Case in point; a rapidly growing CRM software program attracted my attention and I signed up for their newsletter. I must admit their software and content was first rate but what I expected to be a monthly newsletter soon evolved into a twice, sometimes more, per week.  Way too frequent for my appetite so I finally had enough and blocked-em’.
A sad abuse of the technology they were so ardently advocating.

It reminds me of the words of a sage old mentor:
“Farming; Like any other business,” Dr. Mukhtar said. “If you’re not keeping track of where your nutrients are going, you may be reapplying those same nutrients on the same piece of land. That’s usually far more than the plants can take and the soil can hold and can become irritating and often fatal.”