Dear John,

I know that, as chief executive of , you manage investments for maximum return. That is why I thought you would be interested in hearing directly from our CEO at New York Life Insurance Company, Ted Mathas. Earlier this year, Ted talked about the management approach that has served our company–and our clients–well since 1845. Even in today’s difficult economy, it continues to serve us well through the current difficult economy.

Ted was one of the youngest CEOs in the Fortune 500 (only 40 years old) when he took the helm of the nation’s largest mutual life insurance company in 2008. New York Life has continued to prosper under his watch. Operating earnings at New York Life, already at record levels when Ted took the helm, grew to a new high of $1.28 billion last year–even in the face of a crushing recession.

In this message, Ted discusses the current economic crisis and how New York Life is managing it. As you read, consider how your own organization might benefit from the solutions that New York Life can help offer. (You can also click on the audio icon to hear the message–if you don't mind the computerized voice!)

As Ted says:

Through my relationship with New York Life, I can provide a wide array of professional expertise and world-class service—from estate planning to consultations aimed at helping organizations like yours protect and grow assets.

I do hope you will call on us for assistance with your future investment strategies.

Feel free to call me at any time. I look forward to speaking with you.

Sincerely,

Brian Ruh

New York Life Insurance Company, its agents and affiliates do not offer legal, tax, or accounting advice. For advice on such matters, contact your own professional counsel.

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Dear Frank,

I have noticed that, of late, the financial press is giving more and more attention to the asset and financial protection available through Whole Life Insurance. As an agent of New York Life Insurance Company, I naturally welcome the attention they are giving to insurance but, today, it is especially welcome because it provides valuable information to persons looking for financial protection.

Whole Life Insurance has much to offer in addition to death benefit protection. And that is why I am sending you this link to a report that discusses its advantages. Did you know, for instance, that Whole Life Insurance from New York Life provided solid financial protection to families through the 1930s, including throughout the Great Depression? The distinct advantage Whole Life offers in troubled times is why it is getting so much attention today.

I am proud of the long history of strength and stability that is a hallmark of New York Life. New York Life has been keeping its promises to its policy holders since 1845. I am even more proud of how well New York Life has performed in recent challenging economic times. Through the recent recession, New York Life continued to:

• Pay dividends on participating whole life policies.
• Hold the highest possible financial strength ratings from all four major credit rating agencies*.
• Provide high levels of service and financial solutions for both institutional and individual clients.

Whole Life serves as an attractive offering for credit unions like A-B Credit Union to provide financial protection for your company and its members. If you have questions about the benefits of Whole Life Insurance, how it works, or the advantages of working with a mutual life insurance company like New York Life, you can call on me at any time. We’re always happy to be of service.

Sincerely,

Brian Ruh

* Standard & Poor's (AAA), A.M. Best (A++), Moody's (Aaa) and Fitch (AAA) for financial strength. Source: Individual Third Party Ratings Reports (as of 9/4/2008).

This message was sent to fpierson@a-bcreditunion.com by bruh@ft.newyorklife.com.
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