NurtureMarketingBlog.com

This is Jim Cecil's Journal

Social Media in Nurturing Customer Relationships

It is still somewhat beyond my ability to fully comprehend the fact that there are nearly a billion pairs of eyeballs peering at some web site, somewhere, 24 hours of every single day. And the odds are that some, albeit a relatively small, number of them will somehow stumble upon, or search for or even been referred to your site or message.

Have you noticed that, in the B to B sector especially, the vast majority of those orbs are there for the very same reason; there is a usually an acute
or congenital pain or a great idea or an incredible opportunity that is lacking a certain, missing ‘lynchpin’ to make the pain go away or to complete the circuit with an “Ah-Ha” that energizes the entire project to success.

 


Case in point; Are you posting where they are most likely to find you? Search engines and specific search-words were the Merlin that worked the magic of clicks for us just a very short time ago. But with the constantly increasing improvement in technology, the soaring awareness of and the
ever growing successes with this formula led to swiftly increasing costs and an even further dilution of value of the tool. Notice:

The winners in this race seem to have all figured out the solution. Accepting the forecasted, quantum, growth of the web phenomonon, smart internet marketers began leveraging their content and offers made to the visitors who have and will continue to receive real value from the eye-time they have invested.

Facing the radical shift from a home page that offers predictably, brilliantly, blatantly self-serving blather  and continuously extolling your supposedly unique virtue, values, products, services, their people, totally saintly commitments and promises and almost super-human qualifications, sadly giving scant attention to the actual pains and hopes the searcher is seeking to remedy and BTW, will quickly continue to do so until someone simply and immediately

#1 Links the viewers pain directly and that emphatically articulates the

#2 Appropriate Pleasure/Success/Solutions offered and does so precisely in that order. Doesn’t Personal-Pain always go first?

  Remember the old sales admonition and formula? (NDIO X CR) = ($) or Number of Deals In-On X Closing Ratio = Revenue and $.

Can you, will you, dare yourself realign your home page to one of actually helping viewers succeed and not just helping visitors buy your product?

Good Nurturing

Jim

New Chart: In-House Marketers Rank Search Engine Marketing Challenges