I just love people who really “get it.” Read what ‘Lumpy Mail” genius / originator sent me today.

“Loudness (or in this case, sheer repetition) does get people’s attention at first.
But it has to be followed up by efforts to nurture and earn people’s trust and confidence.
If you don’t, you’re just shouting information that everyone already knows louder and louder. That doesn’t add anything, it just turns people off.

That’s the real root of the problem here – people don’t trust or have confidence in the government.
(I don’t think that has anything to do with partisan politics – regardless of who’s in the White House,
I guess it’s just a fundamental American truth.)

But it’s a valuable relationship lesson for all of us: no matter how great your price, no matter how great your promise, no matter how much you saturate your targets with your message, if you haven’t built it all on a solid foundation of trust and confidence, your offer won’t succeed.”      With sincere thanks to Jon Goldman www.brandlauncher.com