Reflections on business development: “Force yourself into more different circles. History tells that the Roman statesman, Cicero, was born into severe poverty and actually had little chance for power unless he managed to make a place for himself among the aristocrats who controlled the city. He succeeded brilliantly, by identifying, always bringing value and drove himself to mingle everywhere, got to know everyone and built by hand such a vast network of solid connections and personal contacts that he earned power.”  

Harsh-Reality now: Improving things/making something better is a vital source of value creation. And the list goes on and reinforces that a multiplier of value lies in its uniqueness. Solve a problem or improve something in a uniquely superior manner increases the value substantially.

No client today wants to see art work they want to see ROI. Everyone these days is a social media expert. Bah Humbug. All I want to see – All investors, prospects, clients, employees want to see – All clients want to see = ROI, Metrics and Analytics. That’s it. Everything else is the cherry on top. So next time you consider the pretty website you want to build and how amazing you are at sending tweets, remember to start with exactly how much money all that fun activity is going to make. Or SHIFT!
Good Nurturing.
Jim