This Is Not a Recession

·       What happens if we think of our current economic crisis as a recession. Instead of, thinking of it as a recalibration.

o   Everything is different now.

·       If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back.
If you think of it as a recalibration, you will be motivated to focus on what you have to do differently,
since everything is different now.

·       The way your business generates results is different, now.

o   Your customers think differently, now.

o   Your customers care about different things, now.

o   Your customers act differently, now.

o   Your customers may actually be different people, now.

·       Customers aren't disposable anymore; now, more than ever, we have to create and nurture sustainable relationships.

·       Everything is different now.

·       I'm posting this on Feb 2, 2010. One thing I am convinced of is that the world I am working in today is different from any world I have ever done business in. The world has been reset. We can no longer look at the "LY" column on reports to use last year as a benchmark for what will happen this year.

Good Nurturing

Jim