Patience or Professional Persistence?
OK. You've made a successful connection, you've perfected your e-mail message, spell-checked and you've clicked send. Now what? Well, most of us know what comes next. Sometimes we just wait, follow up, then wait some more. Of course, you have to hope that it got past spam-filter hell, not only will they remember you, but that they have enough time or interest to respond, or even to remember to reply.
So what do you do if you don't get an initial response?
E-mail them again?
Experts tell us the greatest loss of opportunities lies in the Failure to Follow-Up. Whether a sales shark or a scientist, most people do not enjoy being ignored, least of all
a pest. So what do you do to handle follow-up effectively?
Let’s start a conversation to discuss ways to fix follow-up failure, forever.
I’ll start by saying; Automate The Process. Use simple technology and admit to yourself that there will be situations where you really must follow-up. Create an appropriate and intelligent, relationship nurturing, stay in touch campaign that reinforces the original comment and incites a curiosity to respond.
That’s my fix on the matter. What’s yours?
For those responding to this post with comments I’ll send a free copy of my eBook, “A Cure for the Common COLD CALL” 101 Best Nurture Tips and Tools, with my compliments.
