Nurturing Your "Market Permission"
Seth Godin wrote the first manifesto on the word Permission a decade ago. He woke us up with the sudden shift in power from seller to buyer. Few could have predicted the vital importance that the simple courtesy of requesting explicit permission before launching any truly nurturing campaign.
The customer or prospect is firmly in control of the content, velocity or even any contact at all without their explicit permission to get in.
It has been a long and difficult shift to absorb, least of all adopt, but if it is not clear by now, your access to influentials must be dwindling.
Article: Challenge Your “Market Permission” 
Unsurprisingly, many corporations seeking to weather the challenging economic climate are using price as a mechanism to keep sales afloat and maintain market share. But for corporations with respected and firmly entrenched brands, recession-driven changes in the type of products offered — and the prices charged for those products — do not automatically result in improved sales. This is due to the fact that corporations employing this strategy are attempting to challenge their existing market permission — a consumer behavior theory whereby individuals link companies with particular types of product and service offerings.
On top of that, they are attempting to change the relationship established between the firm and the customer. (DestinationCRM)
Pay close attention to the seeds you’ve sown.
Good Nurturing
Jim
