Let no one think that real nurturing is a bucolic and meditative occupation. 
It is an insatiable passion, like everything else to which a person gives their heart.
- Karel Capek

“Leads are, well, like trees. When left alone, they typically don't go away, but instead grow up on their own. They turn in the direction of the light and branch out and do their thing. But for a lead to truly be a lead, it needs to be taken care of it and nurtured—we need to manage its growth from day one, or it's foolish to expect that it will grow to bear the harvest we're after. We could be the very light it's looking for. “
                                                                                                                     M.L. Hartman and Matthew W. Staudt, Marketing Sherpas