an·tith·e·sis    (ān-tĭth'ĭ-sĭs)    
n.   pl. an·tith·e·ses (-sēz')

The direct or exact opposite: Hope is the antithesis of despair.

And SPAM is the antithesis of nurturing customer relationships. Spam can be handled by most recipients rather easily
by good spam filters but the most vile purveyors are the ones like  Dick Morris [newsmax@reply.newsmax.com]. (don’t touch that link)
unless you want to be overwhelmed by pure hate-mail in disguise as a journalistic news publication.
I was intrigued by an article forwarded to me by a trusted friend and by merely clicking on the link, I soon discovered
my name and email address to every one of their hundreds of tentacles going under various assortments of names. All totally focused on ‘hater’,
far right wing propaganda I began to react respectfully by clicking on their unsubscribe button and found the link to be disconnected. I carefully
responded to each sender with an ‘unsubscribe’ on the subject line. After ten days of futility and no answer or unsubscribe their virus has spread
and new eMails come in a flood from their follower, pseudo-journalists. It seems I am relegated to forever hitting the ‘block-sender’ key with vengeance.

As technology and the internet continue to allow such relentless attacks, eMail marketing and digital Nurture-Marketing will progressively become
more difficult to execute let alone getting seen.

Good Nurturing

Jim

“Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful.”
Antithesis in Howards End by E.M. Forster