I received this invitation yesterday. It reminded me of the rapid shift that is occurring in business relationships across the world. Much is related to technology that has made 1 to 1 communications easy and far more effective.  The other is when a renowned University begins to offer a Masters Degree in nurturing customer relationships.

Customer Relationship Management Room 253 Professor Ivens

Businesses and other organizations exist to serve clients. An organization depends on its customers and suppliers for the resources it needs in order to carry out its business. Managing relationships with customers and suppliers is thus the critical task in any company and requires specific skills and knowledge in particular in management, communication and economics. The aim of this Master is to explore the various aspects of managing market relationships and thus the task of marketing in different types of organizations. The distinctive feature of the programme is the attention to specific issues, not only in marketing consumer goods, but also in the service sectors, in business-to-business and international contexts.

Next intake is September 2010. Applications are welcome from now on until July 1.

The goal of the course is to familiarize students with the management of customers and customer relationships. 

Building, maintaining and nurturing customer relationships are strategic core processes for many companies today. Customer satisfaction and loyalty are two central objectives and companies invest important parts of their marketing and sales budgets to increase their closeness to the customers. But these investments must lead to an efficient and effective management approach.

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English.

It sounds like a great experience, if one has two years to invest. Short of matriculating, perhaps among the natural nurturers sharing this blog may fill in some of the pieces.

Good Nurturing

Jim