Jim Collins used it to describe the Good to Great firms (disciplined people engaged in disciplined thought and disciplined action)

Gardening, like the act of nurturing relationships with significant opportunities is much like that.
Disciplined people engaged in continuously and appropriately nurturing exactly the right people with precisely the right messages at just the right time, all of the time;
Disciplined thought about ways of actually ‘helping customers succeed’ and the
Disciplined action that can be achieved through the right CRM solution.

So, how is your ‘spring-planting’ planning coming along?

Happy Weekend and Good Nurturing

Jim