"Know your customer" isn't just industry jargon. 2010 is the year to get up close and personal with your clients.

The work you do when you spread the word or run an ad or invent a strategy is likely aimed at one of these four groups.

• Strangers are customers to be, but not yet
• Critics are those that would speak ill of you, or need to be converted
• Friends are those that might have given permission, or even buy now and then
• Fans are members of your tribe, supporters and insiders

You already know the truth: can't please all these groups at once.

Thanks again to guru Seth Godin for this morning’s wake up call. In this daily blog posting he reminded me again of why I am writing this journal in the first place.

I am seeking the natural members of the nurturing style of relationships cultivation tribe. I am as much seeking your thoughts and insights on the nurture concept as I am in recording my own perspectives in this journey.

Good Nurturing

Jim