The president of Harley Davidson actually once said that “true customer loyalty was proven when one tattooed the HD logo on one’s head.” CRM magazine says the loyalty / defection switch is on high alert. Companies that get it right in economic earthquakes create their...
"Know your customer" isn't just industry jargon. 2010 is the year to get up close and personal with your clients. The work you do when you spread the word or run an ad or invent a strategy is likely aimed at one of these four groups. Strangers are customers to be...
Book of Eights: 8 Books You Really Have Read in 2010 Industry Professionals Can't Get By on Blog Posts Alone Published: Jan 28, 2009 Since it's the season of rethinking, I thought I’d drop a little knowledge on you. While you've been running yourself ragged going to...
Thought for today from Steven Covey’s book, “7 Habits of Highly Effective People”, “Sometimes be there with something in your hand rather than always just there with your hand out” Wouldn’t it be great if your sales people (revenue producers) could just turn on their...
Making art “My definition of art contains three elements: Art is made by a human being. Art is created to have an impact, to change someone else. Art is a gift. You can sell the souvenir, the canvas, the recording... but the idea itself is free, and the generosity is...
My hero, Dan Zadra, of Compendium, Inc., has tought more people about the nature of nurturing than anyone I know. He went beyond teaching the philosophy of putting your heart in to the business and sharing your passions, beliefs and commitments to the creation of actual...
Jim Collins used it to describe the Good to Great firms (disciplined people engaged in disciplined thought and disciplined action) Gardening, like the act of nurturing relationships with significant opportunities is much like that. Disciplined people...
Seth Godin advocates using ‘viral’ strategies to grow a ‘tribe’ of like minded people. One reason for my blogging, second only to having, at last, a discipline to keep a journal of our findings about the phenomena that is Nurture Marketing. So, given the original goal...
Today, I want to share a contributed letter from the CEO of a company in what appears to be an authentic and earnest attempt of putting a face and form on value. "As we begin 2010, I want to take this opportunity to personally thank each and every one of our customers—on...
