Among My 5 Revered Nurturing Mentors
Jay Abraham became a beacon and mentor in 1991 when he decided to hold a series of very expensive, week-long, ‘boot-camp’ for budding marketers who wished to pursue and emulate Jay’s brilliant and sometimes astounding methodology and philosophy. I was invited to speak and present selling strategies for five of these mind-expanding events over two years.
At each, 500 entrepreneurs from around the world gathered to sit at his feet to learn from a legendary and oh-so articulate and gentle teacher. Oh, and at a personal investment of $5,000.US + travel and lodging expenses, I might add.
He ignited my latent desire to do some serious market research. Aside from his vaunted reputation, he proved to be a most generous mentor. He always delivered far beyond expectations.
In his now-famous, “10 Greatest Marketing Mistakes”, he places failure to test everything as #1. He caught my heart when he ranked follow-up failure as #2.
And so it is with a special pleasure that I (re)introduce you to a true, marketing-genius, Mr. Jay Abraham.
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